PHOTOGRAPHER, RETOUCHER, creative director
We were tasked with coming up with a way to promote the release of the new Outlander Sport Black Edition for Mitsubishi and on a shoestring budget we were able to build out the car to spec and rent a warehouse space to knock out our plan.
We had little information about the car before showing up on the build day so I wanted to lean heavily into “Black Edition” and reveal the car out of darkness. We teased various parts of the car over the course of a few days before releasing the full vehicle images which were used across digital platforms including for a pseudo-360 on client’s dotcom.
