ALEXFRANKEL.CO
Photographer, director, editor.
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GMC x Gear Patrol: "Mettle Work" - Cedric Mitchell

GMC x Gear Patrol - Mettle Work series featuring Cedric Mitchell glassblowing

GMC x Gear Patrol: “Mettle Work” - Cedric Mitchell

Back with my friends at Gear Patrol, we created two story films centered around makers based in Los Angeles utilizing the 2023 GMC Sierra Denali for their everyday work. The first, a glassblower, exploring the boundaries of form and material and pushing the needle forward for black glassblowers.

This was a huge project - we actually started the exploratory process of this nearly 9 months before delivering but I’m super proud of the results and the team for delivering.

 
 

Director, still photographer, b-Cam op, Editor

Client: GMC Motors
agency/Pub: Gear Patrol Studios
Director/editor: alex frankel
Producer: barret hacia
Camera: Kyle Rose / alex frankel
Still photography: Alex Frankel
PROD. CO: mega nice