Client: Audi group
Agency: muhtayzik / Hoffer
Director/DP/Photographer: alex frankel
2nd Cam op: ryan speers
Producer/PROD. CO: af.co studio / MEGA Nice Creative
post production: chris hall, alex frankel

Audi’s social agency needed help creating content around the launch of the Skysphere concept vehicle and their German executive team’s trip to the USA for its reveal and display at the Concours d’Elegance in Monterey, CA.

The goal was to shoot video from the perspective of Hildegard Wortmann, Global Head of Marketing for Audi Group, as a behind-the-scenes look into the making of the reveal video for her to publish on social and connect with professionals in a more humanized way.

I captured additional content for several Audi internal pieces (in both English and German) and in between shots during the reveal was able to grab a few stills of the concept vehicle.

Our piece was edited on-site and round-the-clock for two days at the Proper Hotel in Santa Monica, CA. for security purposes prior to launch. We made our way up to Monterey, transporting the entire edit bay and production, and filmed Concours d’Elegance events for several days.